How To Segment Your Customers on KarryBiz

Not all customers are the same. And yet most sellers treat them like they are.

They send the same WhatsApp broadcast to everyone on their list. They promote the same products to every single buyer, with a generic message.

Sometimes this might work especially during festive season, but often it doesn’t. And the reason is simple: a message written for everyone is really written for no one.

Think about it from the customer’s side. A first-time buyer who just received their order needs something completely different from a loyal customer who has ordered several times. A corporate client who buys in bulk has different needs from a student buying a gift for a friend. A customer who hasn’t ordered in four months needs a different conversation than someone who ordered last week.

Customer segmentation is the practice of dividing your customer list into groups based on shared characteristics — and then communicating with each group in a way that is specifically relevant to their situation, behaviour, or needs.

It is the difference between shouting at a crowd and having a real conversation.And on KarryBiz, the data you need to do it well is already sitting in your customer database — in the orders count, the total spent figures, the purchase history, and the notes you have been adding to each profile.

In this guide, we will walk you through exactly how to segment your customers leveraging on KarryBiz — what segments to create, how to identify who belongs in each one.

The 6 Core Criteria To Segments Customers Every KarryBiz Seller Should Know

Customer segmentation means grouping your customers by what they have in common — and then using those groups to communicate and market more effectively.

The groupings can be based on:

• Behaviour: How often they buy, how much they spend, when they last ordered.

• Value: Which customers are worth the most to your business.

• Stage: New customers vs. loyal regulars vs. people who have drifted away.

• Product preference: What categories or specific products they tend to buy.

• Location: Where they are, such as city, state, or region they are reside in.

• Order size: Individual buyers vs. bulk or wholesale customers.

How To Practically Implement Segmentation Using KarryBiz

Segmentation doesn’t require sophisticated software. On KarryBiz, you can implement it right now using the tools already available.

Method 1: Use the Notes Field as Your Segmentation Tool

The Notes field on every customer profile is your manual segmentation tag.

Go through your customer list and add a segment label to the Notes field for each customer based on appropriate segment you deem fit.

Method 2: Build Segment-Specific WhatsApp Broadcast Lists

WhatsApp Broadcast Lists allow you to send one message to multiple contacts simultaneously — arriving as a personal message to each recipient.

Method 3: Use a Simple Spreadsheet as Your Segment Tracker

If you want more structured segmentation than the Notes field provides, a simple Google Sheet or Excel spreadsheet works perfectly.

Final Thoughts

Here is the truth about customer segmentation: it feels like extra work until it starts producing extra results.

Once you send your first appreciation message to your best customers and get three orders back within few days — you will never go back to generic broadcasts again. Once you re-engage an at-risk customer and turn a drifting relationship into a loyal one — the value of this approach becomes immediately obvious.

Your customers are not a uniform group. They are individuals at different stages of their relationship with your business — with different needs, different buying behaviours, and different reasons for buying from you.

Speak to each group in the language that fits where they are. And watch what happens when your customers feel genuinely — that your message was written just for them.